About Us

Assistive’s roots began as erstwhile 1Channel, a retail execution and sales force automation platform used by global leaders and Fortune 100 companies. Assistive is a field CRM software that helps field teams to achieve their true potential. Our platform brings collective learnings of over 15 years of domain expertise in sales, retail execution and technology to create the best field CRM for field teams in the market.

Our market research highlighted big gap areas in the CRM software and Sales Force Automation marketplace. Most of the available field sales management software  focus on marketing led use-cases & ignore companies with field sales teams. The limited field CRM available in the market that cater to this use-case are industry specific or lack features that truly assist field teams to do their job better. Assistive is a field CRM software that is built to serve this unfulfilled need from customers across the globe. This untapped market opportunity is estimated to be over US$ 6 billion.

Get a Demo
About us banner image

Our Brand Promises

We stand by our promise to excel and become the best-in-class field CRM provider.

Reliable Visibility

We believe in real-time, reliable and error-free visibility into field operations is key to assisting field sales teams to do their job better. This is the heart and the core of our business.

Maximum Productivity

We believe in, “What you can measure, you can manage”. We capitalize on reliable data visibility to incentivize action and eliminate wasted time spent on operational tasks to guarantee maximum productivity.

Customer Delight

A great customer experience is never by chance but through a planned, designed and well-executed approach using seamless people and technology interface. We guarantee that our clients will love us.

Our Leadership Team

Our seasoned leadership team brings together domain knowledge and decades of collective experience of working in dynamic environments and best enterprises. They bring an entrepreneurial culture based on excellence and passion to become the best-in-class, next generation CRM Company.

Sayantan Hajra

Sayantan Hajra

Co-Founder & CEO

18+ years of experience in the technology industry and a proven expertise in spearheading the journey of B2B SaaS business from its inception. Passionate about solving customer problems using tech.

Studied at IIM Calcutta & Jadavpur

Deepinder Bedi

Deepinder Bedi

Co-Founder & Growth Catalyst

Serial entrepreneur with three decades of experience across IT, Telecom and Data Centre sectors. One of the only two certified business coaches with “Scaling Up” in the Indian subcontinent.

Studied at Boston University & Nagpur University

Sundeep Holani

Sundeep Holani


Experienced in building new & successful businesses. Expertise in Sales Domain, SaaS, Channel Management & Trade Marketing. Passionate about flawless execution and great design.

Studied at IIM Calcutta & Delhi College of Engineering

Bringing Value Through Wins

Awards and Recognition

Our recognitions constantly motivate us to push the envelope of excellence and empower our customers with winning ideas each day.

Careers with Assistive

We are a fast growing and dynamic team with fire in the belly to become the best field CRM for field teams globally. We use analytics for real-time insights to help sales teams increase productivity and drive higher sales.

If you have the passion to be the best-in-class and want to be part of a truly enriching growth story, send us your resume at hiring@getassistive.com

Careers with Assistive