Retail Execution & Merchandising
Spending a large amount of money to ensure brand visibility at retail? Whether it is in the form of operational execution, activation campaigns, signage, POSM deployment or in the form of compliance agreements with retail stores for shelf space, product visibility and planogram execution. It is important to ensure that all these promotions are executed flawlessly, and to be able to measure ROI of marketing spends related to retail execution.
Assistive is a retail execution software that provides end-to-end solution helps in getting accurate visual feedback directly from the retail stores and to generate actionable reports to take preventive and corrective measures on-time.
Configurable Campaign & POSM Execution
The way merchandising campaigns are executed varies significantly across brands. Even for a specific brand, campaigns can be tailored by outlet category, product assortment, seasonality, and many other factors. It’s important to empower your “Feet on Street” merchandisers with a mobile SFA solution that can be configured to meet dynamic execution requirements.
Assistive retail execution solution comes with a strong Activity Builder and a configurable Data List framework that can be combined to create customized mobile app interface to execute any merchandising campaign and POSM deployment activity right from planning to execution to maintenance. Availability of both coverage and execution quality data in real-time helps in making quick and actionable decisions.
Flexible Compliance Management
Most of the brands follow a well-defined retail execution guideline in terms of visibility, product placement, shelf display etc. Whether the onus is on the visual merchandiser or on the retail outlet to adhere to these brand guidelines, the compliance can be ensured only with a mobile retail execution solution that has the flexibility to track and audit any kind of compliance parameters.
Assistive’s no-code Activity Builder platform comes with numerous settings to define all kind of compliance surveys and replicate the same on its mobile app. Further, Workflow Automation rules can be configured to either audit the compliance data captured from the field or to trigger actions in case of any deviation or both.
Insightful Market Intelligence
Dynamics of a retail environment are ever-changing and continuous streaming of information from the ground plays an important role in making tactical decisions. They key here is to deploy a Sales Force Automation solution that can be instantaneously configured to capture relevant information as per the current need and that doesn’t require training for the sales team for newly available modules in the SFA app each time the requirement changes.
Whether the need is to start capturing share of shelf data or feedback of a newly launched product or changing the way competition activity is getting captured, with dynamic form builder of Assistive, all these can be configured and go-live within an hour.
Comprehensive Retail Audit & Maintenance
In-store branding is a high priority marketing initiative for most brands. Be it signages, fixtures, displays or any other retail assets, maintaining this retail infrastructure in a perfect condition all the time is key to getting the highest impact and ROI from these retail marketing spends.
The comprehensive contact management feature of Assistive helps in collaboration among different stakeholders such as store staff, field merchandisers, third party vendors and retail managers in a seamless way. Configurable activity builder along with workflow automation ensures that all activities starting from audit to final closure of any issue are tied together using a single thread with pre-defined TAT and escalation matrix for each step.
Assistive’s is one of the best CRM software for field sales. It helps us collect data from over 100 field salespeople across the Gulf region and send instant analytical reports. When we walk into the office in the morning, the automatic sales reports are already waiting in our mailbox. This innovative CRM software has helped us win many clients and is a deal breaker.
Thanks to Assistive field CRM software, we have managed to automate our manual sales process across Asia and Australia into a mobility-based solution, with details of every account over the cloud. Key account managers can see results, any time, across the region. This has helped us to improve our digital transformation and improve sales capabilities.
Assistive field CRM has made a huge impact on our sales reports, making it easy to track number of customer visits with realistic numbers. The support has been excellent. I am glad to be working with the right partner who understands our requirements. We have never come across a situation when the Assistive team has said No, or that it is not possible to any challenge we throw at them.
Mario Gibson Nadar
Before Assistive CRM software, we evaluated many sales CRM apps and choose them over the others for the innumerable configuration options that meet our business requirements. It is now very easy for us to manage field sales operations in a simple click. We are delighted that we choose the right partner for our field sales CRM needs.
We faced several challenges with the earlier B2B CRM tool that we used using both in service and modifications. We wanted multiple options as we did not want a standardized application and our requirements have always been changing. Assistive is the best B2B CRM for lead management that gave us the flexibility and speed we wanted. During our assessment, we received positive feedback about the team and their service levels and it continues with every interaction.
Prior to Assistive : field CRM, we were using a globally renowned CRM solution but we were not happy with its performance. Assistive’s rich functionality and endless configurability options met our business requirements perfectly. It made CRM implementation in Ambuja Cement the fastest ever, creating a new milestone company wide.
Prior to Assistive CRM, we were using a well-known B2B CRM tool in flexibility but the localization required for the Indian market was very limited. We evaluated multiple field CRM solutions and choose Assistive for its well established and stable CRM tools. We faced no issue during transition. The process was seamless and very fast.
Assistive is one of the best B2B and B2C CRM tool whose solution has been key to bring reality to our vision of getting a complete insight of our field sales execution. It has been a great tool to manage distribution, merchandising and loyalty projects for our high profile clients. The support of the team and their availability for suggesting approaches for better project management has been amazing.