How to Close More Leads in 2024 with a CRM?

February 6, 2024

Are you looking for effective strategies to enhance your lead and sales closing rates in 2024? In this blog, we will delve into three specific ways that a CRM can contribute to achieving this goal. We will explore the power of leveraging a CRM for prospecting, generating a larger volume of leads, and ultimately driving more conversions. Additionally, we are excited to introduce Assistive, our free CRM solution, and outline how it can play a pivotal role in streamlining your sales processes. By adopting a cloud-based CRM like Assistive, your organization can benefit from improved lead organization, access to tools that optimize various aspects of your business, including customer service and sales. With these advantages at your disposal, you can expect to witness an increase in sales, enhanced customer retention, and overall improvement in business profitability.

Did you know that more than 80% of sales require more than 5 follow-ups? In today's competitive market, it is crucial to continuously follow up with your leads. Additionally, according to Marketo, poorly managed leads and lost productivity cost companies at least $1 trillion per year. In these uncertain economic times, CRM software, such as Assistive, can play a pivotal role in preparing your business for a recession by optimizing your sales, marketing, and customer support efforts.

Let's explore three ways that Assistive CRM can help you close more leads in 2024:

#1. Automates and Boosts Productivity

CRMs are specifically designed to enhance productivity and automate various tasks, such as prospecting, outreach, messaging, selling, and marketing. By utilizing a CRM like Assistive, you can significantly improve your B2B sales outreach or enhance your D2C business. With advanced automation capabilities, including automated emails, workflows, and analytics, Assistive CRM enables you to streamline processes, identify high-quality leads efficiently, and track customer activity and sales metrics. Moreover, the data gathered by Assistive CRM allows you to create detailed reports, run targeted campaigns, and gain valuable insights into your customer base. By harnessing the power of Assistive CRM, your brand awareness will also increase, as it facilitates seamless communication and automation of incoming sales.

With Assistive CRM's messaging and email marketing workflows, you can effortlessly send out personalized multi-contact campaigns on a schedule, perfect for nurturing and closing more leads. As mentioned earlier, most sales require over 5 follow-ups, and automation is the most productive way to handle them. By not utilizing a CRM with automation capabilities in 2024, you may be missing out on significant opportunities for sales growth.

#2. Reduce Manual Tracking  

CRM software, is designed to simplify the tracking process and provide valuable insights that can assist sales teams in closing deals effectively. Sales representatives often manage multiple customers and deals simultaneously, making it challenging to track each deal's progress. This is where CRM proves to be invaluable, thanks to its peer analysis and trigger functionalities.

One of the main advantages of using a CRM is its ability to provide performance and productivity assistance to sales representatives. With Assistive CRM, you can ensure that you are following up with the right deals at the right time. The software offers a route plan feature that helps salespeople optimize their day and make the most effective use of their time. By planning their routes efficiently, sales reps can minimize travel time and maximize their interactions with potential customers.

Furthermore, Assistive CRM's performance assist feature is particularly helpful in identifying deals that are more likely to close successfully. With this assistance, sales representatives can prioritize their efforts and focus on deals that have a higher chance of conversion. By concentrating their energy on the right deals, sales reps can increase their overall effectiveness and improve their closing rates.

#3. Infinitely Configuration Option

Each company has unique sales processes and requirements that cannot be addressed using a one-size-fits-all software approach. This poses a challenge as customization often requires extensive time and coding. However, with the advent of CRM solutions, businesses now have access to infinite configurability that enables them to customize their sales processes more efficiently.

Assistive CRM, for example, offers an activity builder feature that allows users to design activities tailored to their specific needs. This includes the ability to collect feedback, gather competitor information, and capture other relevant details. By utilizing the activity builder, businesses can ensure that they are engaging with their customers in a way that aligns with their specific goals and requirements.

Moreover, Assistive CRM provides a configurable workflow functionality that automates various processes within the sales cycle. This automation streamlines operations, saves time, and reduces manual effort. By configuring workflows according to their unique needs, businesses can improve efficiency and ensure that each step of the sales process is executed seamlessly.

Assistive CRM – A Must Software for Closing Deals

To close more sales in 2024, you must prioritize effective prospecting to generate leads. Utilizing a CRM platform like Assistive can significantly enhance your prospecting efforts, leading to increased sales. Assistive CRM enables you to efficiently identify and track leads, monitor their interactions and behaviors with your business, and personalize messages that cater to each lead's unique needs.

Furthermore, by leveraging Assistive CRM, you gain valuable insights into the customer journey, starting from the initial contact to the final purchase. With features like session recording, you can observe and understand how customers interact with your product or service throughout their buying process. This deeper understanding allows you to make informed decisions and take actions that will improve your closing rate not only in 2024 but also in the future.

Assistive CRM is an excellent choice for small, medium, and large businesses alike. Its comprehensive features and intuitive interface make it a perfect solution to optimize sales processes and drive business growth. Whether you are a startup or an established enterprise, Assistive CRM can support your sales efforts and help you achieve success in 2024 and beyond.