Assistive for Secondary Sales Management for Panasonic

September 14, 2022

Panasonic, a leading consumer electronics brand, had the following requirements for their sales strategy:

  • To capture attendance of all employees in the distribution chain every day and use the data for pay-rolling
  • To capture stock information on all outlets selling client's mobiles
  • To ensure foolproof data capture through GPS tagging and timestamp
  • To represent the data collected through interactive charts and dashboards
  • Assistive CRM Approach

    Assistive, our in-house field force automation solution with a mobile app, was configured to match the client's requirements and custom reports were created to address their reporting needs. Users with higher aptitude and inclination to technology were identified and trained over the system. Following the Train-the-Trainer approach, these users further trained individual users in their territories. The Management Team and Support Staff were trained on accessing the reports.


    The system witnessed smooth adoption from all stakeholders and was intensively used for the operations envisioned. There was increased visibility into daily operations of field executives, which enabled quick corrective actions. Seeing the success of Assistive modules implemented, the client decided to implement the other types of CRM modules too for an end-to-end digitization of field operations. The key highlights were as follows:

    • Workflow automation for sales process
    • Real-time data capture and analytics for sales strategy
    • Improved sales efficiency through streamlined processes

    Overall, Assistive CRM helped Panasonic improve their sales process and achieve their sales strategy goals through workflow automation and real-time analytics.